the app

year: 2015
art direction: Paolo Mojoli

tag: 2015; app.

from the newspaper to the smartphone communicating the architecture today

year: 2015
art direction: Paolo Mojoli
director of photography: Valentina Sommariva
editing and postproduction: Videoventre

read the news about the event

tag: 2015; abitare; showroom.

Report Milano 2014

year: 2014
art direction: Paolo Mojoli
shooting: Leonardo Pelucchi
photo: F2 Fotografia

tag: 2014; salone del mobile.

light lines

year: 2013
art direction: Paolo Mojoli

tag: 2013.

Cover assembling instruction

year: 2013
art direction: Paolo Mojoli
shooting: Leonardo Pelucchi

tag: 2013; Cover.

Milano 2013, flagship store report

year: 2013
art direction: Paolo Mojoli
shooting: Leonardo Pelucchi

tag: 2013.

milan 2013, report Salone

year: 2013
art direction: Paolo Mojoli
shooting: Leonardo Pelucchi

Video report from Salone del Mobile 2013.
Story in pictures of the Rimadesio exhibition space , which got as the main protagonist the contemporary living area

tag: 2013 ;exhibition ;milano ;salone..

the project way

year: 2013
art direction: Paolo Mojoli

Rimadesio concept for Salone del Mobile 2013, an opportunity in which the company focuses even more its attention on the living area, presenting a wide variety of new proposals, from bookcases to containers.

tag: 2013; 2013 ;exhibition ;milano ;salone..

moods

year: 2013
art direction: Paolo Mojoli

The evolution of the contemporary house according to Rimadesio concept: three interior design projects ranging from the living to the night areas, by exploring the proposals of the collection.
Three complete furniture solutions whose variety in the complements and new solutions of the modular systems integrate perfectly with doors and sliding doors, in the utmost stylistic coherence.

tag: 2013.

milan 2011

year: 2011
art direction: Paolo Mojoli
shooting: Roberto Minotti

A video story of the exposition of Milan Show 2011: the planning solutions, the variety of new proposals, the exclusive details.A video-clip based on sliding concept, from which the dynamism which characterizes the new collection comes out.

tag: milano.

milan 2010

year: 2010
art direction: Paolo Mojoli
shooting: Roberto Minotti

Video-clip of Milan Show 2010.The vision of the stand as planning space, reported in its architectural value as well as its interaction with the public.
An exploration of the collection characterized by environmental geometries changin in real time and from exclusive technical moving details.

home advance

year: 2011
art direction: Paolo Mojoli
shooting: Leonardo Pelucchi

tag: catalogue.

suggestions

anno: 2008
art direction: Paolo Mojoli

The video realized for the multimedia installation “Suggestion”:the special event that in 2008 has promoted the updated Rimadesio documentation with a tour, one of a kind that reached the principal Italian cities.
The film is conceived as a virtual environment where the viewer grasps, through the windows that open in random ways, different aspects of Rimadesio reality: from landscapes to abstract photographic environments, from the suggestions of the symbolic flight of gliders to the sequences of the spot TV directed by Renato Alfaro.

tag: catalogue; event.

travel 56>06

year: 2006
art direction: Paolo Mojoli

A video clip produced to celebrate an important goal: the 50th anniversary of the foundation.
The glinder is chosen as the symbol of Rimadesio journey , revealing some analogies with the company’s productive philosophy: strong design value, superior performance characteristics, the quality of silence and reliability combined with an inherent idea of natural beauty and ecology.
An object of great simplicity in its design, but with an extraordinary potential.

Sky TV advertising

year: 2005
art direction: Paolo Mojoli
director: Renato Alfarano
shooting: Green Vision

The beginning of Rimadesio in TV communication, on a platform characterized by an high quality target.
A history marked by movements: a female character moving within her home, interacting with the proposals that redefine domestic space.
The typical dynamics of the Rimadesio systems is told better thanks to the expressive possibilities of the video.

tag: sky.