Luca Solca talks with Michele Lupi
In the design world the term Style used to have a negative meaning, while today it implies a constitutive and fundamental part of any creative work. The economist Luca Solca, one of the most prominent contemporary luxury brand analysts, has reminded us about it. Encouraged by Michele Lupi, Solca has referred to the fashion and high-end world, turning deeply inside out the concept of luxury in general but also in the changes due to a more and more e-commerce society. He illustrated the need to think in terms of exclusivity, as well as continuous innovation, explaining the risks of the so-called "old sale". A lesson that, coming from an area parallel to the furniture field, is useful, in order to prevent any mistakes and to identify possible strategies.